Tiktok Shop Officially Opens Three European Sites on March 31

With TikTok Shop officially announcing the opening of German, Italian and French sites on March 31, 2025, the cross-border e-commerce field in the European market has once again ushered in new development opportunities. However, facing the complex cross-border logistics links (customs clearance, VAT, overseas warehouse requirements) and TikTok Shop's strict local logistics capacity threshold, many sellers are anxious:

"How to quickly deliver Chinese goods to Europe in compliance?"

"Without overseas warehouse resources, how to meet the platform entry requirements?"

"What should I do if the transportation cost of large goods is high and the timeliness is unstable?"

Entering TikTok Shop Europe requires more than just listing products. Sellers must master cross-border logistics, VAT compliance and efficient fulfillment to remain competitive.

As a professional fulfillment service provider with 10 years of experience in cross-border logistics between China and Europe, Shopv is well aware of the significance of this site opening for the majority of European site sellers, and provides sellers with a one-stop bulk cargo transportation solution, covering from domestic collection to the last mile delivery in Europe, helping you to easily cope with the new site opportunities of TikTok Shop.

Interpretation of the policy for entering the new site of TikTok Shop in Europe

According to the platform requirements, both fully managed merchants and self-operated (POP) merchants must meet the following core conditions:

1. Local warehousing and logistics capabilities: a local EU overseas warehouse service contract must be provided;
2. Compliance qualifications: the settled entity must have a local VAT tax number;
3. Healthy operation indicators: proof of account health and flow of Amazon and other platforms must be submitted.

Fully managed merchants only need to log in to the "Fully Managed Seller Center" to supplement the EU market compliance materials to achieve one-stop global sales. Although self-operated merchants currently need to enter through targeted invitations, it is expected to be fully open soon.

Potential and opportunities in the European market

Large user base

As of December 2024, TikTok's monthly active users in Europe have exceeded 175 million. Among them, users in Germany, France, Italy and Spain account for nearly 60% of the total, and the average daily usage time of users exceeds 90 minutes, forming a natural "content-driven shopping" conversion scenario.

E-commerce growth leads the world

Take the UK as an example. In 2024, the scale of retail e-commerce reached 160 billion US dollars, and the growth rate of social e-commerce was 4 times the industry average. TikTok Shop has previously laid the foundation through the full hosting model. During the Black Friday promotion in 2024, the UK's full hosting GMV increased by 161% year-on-year, further verifying the growth potential of live e-commerce in Europe.

Full hosting model promotes growth

Through TikTok Shop's full hosting service, merchants' products can quickly reach core European markets such as Germany, France, Italy, and Spain, and easily achieve "one store sells all over Europe". The platform is not only responsible for the warehousing management and logistics distribution of goods, but also provides 7×24 hours localized customer service support, allowing merchants to focus on product selection and operation, and the rest of the links are all handled efficiently by the platform's professional team.

How to ship goods from China to Europe?

Choose the right logistics method

Air transport: suitable for goods with high timeliness requirements, such as electronic products, jewelry, etc. Air transport usually completes transportation within 3-5 working days.

Ocean transport: suitable for non-urgent goods, with relatively low costs, but longer transportation time.

Express delivery: suitable for small parcels, with faster timeliness, but higher costs.

Use third-party warehouses

Enterprises with conditions can store goods in third-party warehouses in advance, such as Shopv, to deal with possible out-of-stock and warehouse explosion problems, and ensure sufficient inventory during the promotion period.

Optimize logistics processes

Prepare stocks in advance: Based on sales data and consumption trends in previous years, reasonably estimate this year's demand to avoid out-of-stock situations.

Dispersed shipments: Consider sending goods to different warehouses to reduce the risk of a single warehouse explosion.

Real-time tracking: Monitor the status of cargo transportation in real time through advanced logistics management systems.

ShopV's solution for TikTok Shop's new EU site

Global transportation network

Shopv works with leading global logistics providers to ensure that your goods can be delivered quickly and safely to customers around the world.

Customized logistics solutions

Based on your product type, quantity, destination and other requirements, ShopV will tailor the best logistics solution for you to ensure that the goods arrive in Europe quickly and safely.

Full-process visual tracking

Through advanced logistics management systems, ShopV will provide you with full-process visual tracking services, allowing you to keep abreast of cargo dynamics and handle business matters with peace of mind.

Professional customs clearance services

ShopV has rich customs clearance experience and will assist you in quickly passing EU customs to avoid delays and additional costs.

Local warehousing and distribution

In order to meet TikTok Shop's requirements for local warehousing and logistics capabilities, ShopV has set up multiple warehousing centers in Europe, which can achieve rapid response and local distribution to enhance customer experience.

5 European logistics pitfall avoidance tips that sellers must know

Product selection and logistics adaptation

For large furniture, it is recommended to ship by sea (cost reduction of 60%); for small fast fashion items, air transportation + overseas warehouse drop shipping is preferred.

Compliance declaration to avoid customs detention

The EU has strict audits on textiles and electronic appliances, and CE certification and EN71 test reports must be provided in advance; Shopv provides compliance pre-examination services to avoid declaration risks in advance.

Overseas warehouse stocking strategy

According to the sales data of various sites of TikTok Shop, 80% of the stock is concentrated in the German warehouse, and 20% is flexibly allocated in the French/Italian warehouse; Shopv supports multi-warehouse inventory linkage and automatically allocates unsalable inventory.

Packaging optimization to reduce costs and increase efficiency

Use lightweight honeycomb cartons instead of wooden boxes (30% weight reduction + reduced freight); fragile products use Shopv customized air column bags, with a breakage rate of less than 0.1%.

Logistics data visualization

Real-time tracking of cargo location, customs clearance status, and overseas warehouse inventory through the Shopv intelligent system; automatic generation of logistics cost analysis reports to optimize supply chain decisions.

Tips and professional services for bulk cargo transportation

To ensure that the goods arrive in Europe safely and efficiently, ShopV provides the following bulk cargo transportation tips:

Reasonable packaging

Depending on the type of goods and the mode of transportation, choose the appropriate packaging materials and methods to ensure that the goods are not damaged during transportation.

Reasonable packing and loading

Distribute the weight evenly when loading to avoid transportation problems caused by the offset of the center of gravity of the goods. Confirm the product size and weight requirements allowed by TikTok Shop in advance to avoid additional costs due to over-standard.

Shipment in batches

For large quantities of goods, it is recommended to ship in batches to reduce the risk of single transportation and facilitate inventory management.

Real-time logistics tracking

With the help of modern logistics technology, track the status of goods in real time to ensure that you and your customers can keep abreast of the progress of transportation. Shopv provides complete logistics transparency to help sellers understand the logistics process.

Insurance protection

Purchase transportation insurance for goods to deal with possible unexpected situations and ensure that your interests are maximized.

Professional consultation

ShopV's professional logistics consultants will provide you with full consulting services, answer any questions you have, and ensure a smooth logistics process.

ShopV is well aware of the importance of logistics for cross-border e-commerce, so we are always committed to providing high-quality and efficient logistics services. Through years of industry experience accumulation and technological innovation, ShopV has won the trust and praise of many customers. We promise to help you achieve greater success on the new TikTok Shop EU site with the most professional attitude and the best service.

The opening of the new TikTok Shop EU site provides new growth opportunities for cross-border sellers. Choosing ShopV as your logistics partner, you will be able to safely hand over the goods to us for delivery and handle business matters with peace of mind. Let us work together to create a better future for cross-border e-commerce!